Californian company, Forever 21 has released the first of their series of upbeat global campaigns featuring pink haired model, Charlotte Free as the face of the company’s Spring/Summer Campaign, “Love Is Free”.
Photographer, Kenneth Cappello, captures fun brand Forever 21's youth and whimsical spirit embodied in Charlotte's style, in a series of candy coloured poses and teen trend looks.
Charlotte, whose image and look can be seen in Forever 21 stores starting next month, is dressed in the brand’s Spring trends - neon statement pieces, floral pantsuits, Americana-inspired ensembles, and must-have metallic accessories. Neon tank tops and dresses inspired by the campaign are currently available in Forever 21 stores, with more coming online and in store as the season progresses.
Forever 21 is scheduled to create large in-store installations around Charlotte Free across select global stores with a series of “Love is Free” campaign products for purchase debuting in May.
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