Burberry Prorsum's A/W'12 Town & Field show managed to thrill critics for being original in its focus while building in trends such as peplums, shortened MA1 jackets, exterior pockets and the mix of frill, faille and fringe....all with a very British elegance. Touche Christopher Bailey.
The collection uses a mix of soft, lightweight, breathable fabrics and is extended to include accessories as well as two limited edition Burberry Brit Summer fragrances (one for males and one for females) with a scent inspired by the British summertime. As a marketing excercise, it's faultlessly executed with synergistic links and focus and the use of British models, Sebastian Brice and Camilla Babington rocking the cute couple routine so typical of Burberry. The collection also boasts some cute facets with cool white leather bags, pumps and of course, the iconic mac.
Sold, to Ms Chutzpah in the corner.