Next year’s Olympics in London is estimated to attract hundreds of thousands of visitors, both from this country and abroad, who will inject several billion pounds into our economy. The multi-nationals realised this a long time ago, and queued up to acquire licences to print credit cards, soft drink cans, T-shirts and, yes, probably money with the London 2012 logo. As gravy trains go, this is ALL gravy - and then some.
Wiley old Dame, Westwood, has also seen the money spinning potential of the games. Let’s not forget that this is the lady who recently wrote off punk as “a marketing opportunity”, so her sub-Forties, sub-sporty cash-in collection for Spring/Summer 2012 should come of surprise to nobody.
Dotted with recognisable motifs, such as laurel wreaths, medals, torches, and Olympic ring primaries, this is a collection without shame and, surprisingly, without bite. Barring some checked trousers with a bag attached, a huge bronze dressing-gown-slash-coat, and a few wonky fastenings on trousers, there is nothing here to scare the horses, or tourists on the look-out for interesting souvenirs. Obviously the plaid has survived intact, if a little toned-down, and her footwear is as ludicrous as ever.
As if to mock her own venality we also get a few grey three-pieces chucked in, modelled in her catwalk show by some grotesquely pony-tailed Gordon Gekko-alikes. Shimmering evening suits are a welcome distraction, if a little this Winter. These tailored looks are the highpoint of the collection, which is either impressive or depressing depending on your opinion of Westwood.
Next July, when the hordes of spectators arrive at the Olympic Park development, the first sight that will greet them is the Westfield Stratford City retail behemoth. The second will probably be a piece from this collection, which must be judged as a success on that score.
Only a designer as brazen as Westwood, one with a “National Treasure” status, could feasibly get away with this. It makes you proud to be British.
Article written by Lee Clatworthy (@TeamChutzpah) for Katie Chutzpah blog.






































