G-Star first came to my attention when I was invited to the most amazing G-Star RAW party last season at One Mayfair, held to jointly celebrate their links with the art world (they actively sponsor and encourage new artists) and the new 'face' of the brand, hot British actress Gemma Arterton.
They impressed me then as they do now as there seems to be more substance to their brand and the creativity behind their art connections than the often badly drawn out 'musso' indie links of other trophy labels desperate to make their mark and to appear hip.
I mention this as this Dutch brand tends to be more known for its menswear when the womenswear is well worth a look, managing to combine casual with on-trend, often a difficult one to pull off.
From October 24th-30th, G-Star stores worldwide will be hosting a series of women's nights to emphasise the depth of their collection. During Women’s Night the G-Star RAW team of stylists will help shoppers find the near-perfect jeans for your shape and for this season's look. Rebekka Bach, head designer of women’s denim at G-Star RAW: “We have specialized designers who calculate the perfect back pocket shape for each denim. It’s an essential ingredient of a flattering jean. The width between the pockets, the shape and even the colour of the stitches can work wonders for your assets.”
See if you can pull off a look as sexy as Ms Arterton in the G-Star RAW campaign where she wears the fabulous 3301 style (above) and super stylish 'Parton' leather gloves. Says Gemma as brand ambassador, "The 3301 denims are definitely one of the style must-haves because they are so practical and you can make them work with any outfit – day or evening.”
A team of G-Star stylists will be on hand to offer help and assistance in this low key and fun event. The brand promises professional hair and make-up artists to complete the G Star RAW look. Finger food, cocktails and DJs will help create a relaxed, chilled out vibe. Up for some fun? Visit the G Star Covent Garden store on Thursday, 27th October, 5-11 Shorts Gardens, WC2H. Take along a friend or two but remember to email them first on email@example.com to let them know. Happy shopping!