Last week, I attended a joyful art meets fragrance launch at Vaad Gallery in South Molton Lane, which was a whole lot different from the usual fashion/art launch party. The pop up art exhibition was held to show artworks by blind and partially sighted artists, inspired by the fragrance BSQ Natural's newly launched, Bergamot Noir.
The new Bergamot Noir takes BSQ's award winning White Bergamot as it's basis and adds a deeper touch. Still fresh as a slightly sharp and unexpected, sunshine filled English day with lemony bergamot tinges combined with neroli and a soft powdery glow that's as elegant as the John French pictorials that depict the brand. To explain, BSQ is the all natural range of fragrances, bath and body products inspired by legendary 1950's photographer, John French (print from Victoria and Albert museum pictured above), who's archive was presented to the V&A museum on his death in 1966.
It was an inspired idea for the RNIB (Royal National Institute of Blind People) and Berkeley Square Cosmetics to combine and commission a group of eminent blind and partially sighted artists to create artworks in various mediums, taking the newly released Bergamot Noir fragrance from the BSQ Natural Couture fragrance line as inspiration.
Berkeley Square specifically selected RNIB as an ideal partner on the project as they felt that there were interesting connections to be explored between the nature of fragrance and the experience of blind and partially sighted people. Fragrance is subjective and something that is essentially invisible, and that conjures abstract feelings, sentiments, memory triggers and pictures in the mind. These inner pictures were brought to life by six artists working across the mediums of painting, sculpture, installation art and photography to form a one-off exhibition and unique artworks for auction.
Artists showing works included David Johnson, Doreen Gibbons, Ian Reynolds and Giovanni Coppla, the latter showing an innate understanding of Italian inspired photography and the bergamot, native to Italy.
Artworks can still be bought from the RNIB. http://www.rnib.org.uk/